Privacy Policy

1.1 This Privacy Policy explains how FYSI Technologies Private Limited (“Company”, “we”, “us”) collects, uses, stores, shares and protects personal information when you use the website www.fysitech.com and the mobile application “TFA – The Farmers App” (together, the “Platform”).dlapiperdataprotection+1​

1.2 This Policy applies to all users of the Platform, including farmers, livestock owners, traders, veterinarians, financial partners, and visitors, and covers digital personal data as understood under India’s Digital Personal Data Protection Act, 2023 and applicable rules (“DPDP”).drishtiias+2​

2.1 For most processing activities on the Platform, the Company acts as a “Data Fiduciary” (controller‑equivalent), determining the purposes and means of processing users’ personal data.complydog+1​

2.2 In certain cases (for example, where we process data solely on behalf of a bank, NBFC, insurer or other partner under their instructions), we may act as a “Data Processor” and process personal data only as per that partner’s directions and contract.complydog​

2.3 Our third‑party service providers (hosting, analytics, support, etc.) generally act as Data Processors and are bound by contractual obligations regarding confidentiality, security and permitted uses.cookieyes+1​

3.1 Data you provide directly:

• Identification and contact: name, phone number, email address, postal address, farm name and contact preferences.
• Account and profile: username, password (hashed), profile information, communication settings, language and region.privacypolicygenerator+1​
• Farm, cattle and pet information: animal identifiers/tags, breed, age, health status, vaccination and treatment records, breeding history, production metrics, photos and videos, lifecycle events (calving, drying off, etc.).fysitech+1​
• Transaction and financial application data: details of listings, offers, orders, invoices, payment‑related information (excluding full card or UPI credentials handled by gateways), information submitted for loans, subsidies, insurance or schemes (such as KYC data, income/farm details, declarations as required by partners).lawrbit+1​
• Communications: messages, enquiries and support tickets exchanged through the Platform, including with veterinarians or financial partners.privacypolicygenerator+1​

3.2 Data collected automatically:

• Device and usage data: IP address, device identifiers, operating system, app version, browser type, time zone, log files, timestamps, crash reports and interaction data (pages/screens viewed, features used, clicks, scrolls, referrers).cookieyes+1​
• Cookies and similar technologies: identifiers stored on browsers/devices to remember preferences, maintain sessions, secure the Platform and measure traffic and usage.fysitech+1​

3.3 IoT and sensor data (where applicable):

• Data from gadgets and trackers for cattle and pets, such as location, movement, behavior patterns, rumination/activity, temperature or environmental readings, device health and connectivity metrics, when devices are installed and linked to your account.complydog+1​

3.4 Sensitive and regulatory data:

• Where required by law or partners (for example for loans, insurance or KYC), we may collect additional documents or identifiers (such as PAN, Aadhaar or other KYC documents) in accordance with applicable legal and regulatory requirements and partner processes; we do not store biometric data unless explicitly required and permitted by law.digitalpolicyalert+2​

4.1 Depending on the context, we process personal data based on one or more of the following lawful grounds:

• Your consent, obtained through clear affirmative action (for example, when you register, submit forms, or accept specific consents in‑app).
• Performance of a contract or to take steps at your request prior to entering a contract (for example, enabling you to use Platform services, facilitating transactions, processing applications).
• Compliance with legal obligations (for example, tax, KYC, regulatory reporting, RBI or insurance rules where applicable).
• Legitimate interests, such as improving our services, ensuring security, preventing fraud and protecting the rights and safety of users and animals, provided these do not override your rights and expectations.dlapiperdataprotection+2​

4.2 We use personal data to:

• Create and manage user accounts, authenticate logins, maintain preferences and provide Platform features, including cattle marketplace, health records, dairy and lifecycle management, veterinary consultations and IoT dashboards.fysitech+1​
• Facilitate communications and transactions between buyers, sellers, veterinarians and partners, including enquiries, offers, confirmations, notifications and support.privacypolicygenerator+1​
• Generate alerts, reminders and insights regarding vaccinations, treatments, breeding, production and other herd management events based on data and user settings.
• Process and route applications for loans, subsidies, insurance and other financial products to relevant banks, NBFCs, insurers or scheme partners, as well as to assess eligibility and track application status where applicable.argus-p+2​
• Conduct analytics to improve Platform performance, user experience, farm productivity features, risk models, fraud detection and service quality (using aggregated or pseudonymized data where possible).[]cookieyes+1​
• Comply with legal, regulatory and supervisory obligations, respond to lawful requests, enforce Terms and protect our rights, property, users and the public.meity+1​
• Send service communications (security alerts, feature updates, invoices) and, where permitted and subject to your preferences, marketing or informational messages about our services and offers, with easy opt‑out options.cookieyes+1​

5.1 The website uses cookies, pixels and similar technologies to:

• Keep you signed in and secure sessions.
• Remember preferences and settings.
• Analyze traffic, usage patterns and performance.
• Support analytics and, where applicable, marketing and attribution.fysitech+1​

5.2 Where required by law, you will be presented with a cookie banner or settings to consent to or manage non‑essential cookies; you may also manage cookies through browser/device settings, but some features may not function properly if certain cookies are disabled.secureprivacy+1​

6.1 We may share personal data, strictly on a need‑to‑know basis, with:

• Service providers: hosting, cloud, analytics, customer support, communication tools, payment gateways, device logistics and maintenance providers, subject to appropriate contracts and security measures.dpdpa+1​
• Financial and insurance partners: banks, NBFCs, insurers, intermediaries and government or scheme partners to whom you apply for loans, subsidies, insurance or similar products, limited to the data reasonably required for application, underwriting, servicing, compliance and dispute resolution.lawrbit+2​
• Veterinarians and health service providers: independent professionals or entities you consult via the Platform, to the extent necessary to provide advice and follow‑up, including relevant animal records and contact details.complydog+1​
• Other users: where necessary to complete transactions or communications (for example sharing your contact and farm details with a counterparty in a transaction), or as you otherwise direct through Platform features.privacypolicygenerator+1​
• Group companies and advisors: our affiliates, professional advisors, auditors and consultants, to operate and improve our business and to comply with legal and regulatory obligations.cookieyes​
• Authorities and regulators: government bodies, regulators, law enforcement or courts, where required by applicable law, regulation, legal process, or to protect rights, property and safety.drishtiias+1​
• Business transfers: prospective or actual buyers, investors or successors in connection with mergers, acquisitions, financing, restructuring or sale of assets or business, subject to applicable law and appropriate safeguards.cookieyes​

6.2 We do not sell personal data for independent third‑party marketing; if we ever intend to do so in future, we will provide clear notice and obtain consent where required.complydog+1​

7.1 Where you use the Platform to apply for or manage credit or digital lending products offered by regulated entities (“REs”) such as banks or NBFCs, we and the REs follow applicable RBI digital lending directions.digitalpolicyalert+1​

7.2 In particular:

• Data used for lending is collected only with your explicit consent, with clear disclosure of types of data collected, purposes, and any sharing with third parties.
• Only minimal borrower data required for lending is collected and shared; biometric data is not collected or stored unless clearly required and permitted by law.
• REs remain responsible for borrower data privacy and must maintain clear policies on storage, retention, usage restrictions, deletion and breach management; where we act as a lending service provider, our practices are aligned with these policies and directions.rbi+2​

7.3 Data used for digital lending is stored in India as required, and if processed temporarily abroad (for example by certain cloud services), it is deleted from foreign servers and repatriated in accordance with applicable RBI directions and partner contracts.lawrbit+1​

8.1 We retain personal data only for as long as reasonably necessary to fulfill the purposes described in this Policy, including providing services, meeting legal, accounting or reporting obligations, resolving disputes and enforcing agreements.prsindia+1​

8.2 In particular:

• Account, transaction and health record data may be retained for as long as your account is active and for a reasonable period thereafter (for example, to provide longitudinal analytics, comply with record‑keeping obligations and resolve disputes), subject to your deletion or erasure requests where applicable law permits.prsindia+1​
• Data related to loans, insurance, subsidies or other regulated services may be retained as required under financial, tax, RBI, insurance and other sectoral regulations.argus-p+1​
• Logs and security‑related data may be retained for periods necessary to detect, investigate and prevent fraud, abuse or security incidents and to comply with legal obligations.drishtiias+1​

8.3 When personal data is no longer needed and retention is not required by law or legitimate business needs, we will delete, de‑identify, or aggregate it in a manner that does not reasonably permit re‑identification.prsindia+1​

9.1 We implement reasonable technical and organisational measures to protect personal data against unauthorized access, alteration, disclosure or destruction, including encryption in transit where appropriate, access controls, logging, segregation of environments and internal policies.dpdpa+2​

9.2 We limit access to personal data to employees, contractors and service providers who need it for legitimate purposes and who are bound by confidentiality obligations.dpdpa+1​

9.3 No system can be completely secure; you are responsible for maintaining the confidentiality of your account credentials, using strong passwords, securing your devices and promptly notifying us of any suspected compromise.dlapiperdataprotection+1​

10.1 Where data is processed or stored outside India (for example by certain global cloud or communication providers), we take steps to ensure appropriate safeguards, such as contractual protections consistent with DPDP requirements and, where applicable, sector‑specific rules (for example RBI data localisation requirements for lending).meity+2​

10.2 We will not transfer personal data to any country or territory restricted or “negative‑listed” by competent Indian authorities for such transfers, where such rules apply.secureframe+1​

11.1 Subject to applicable law, you may have the following rights in relation to your personal data:

• Right to access: obtain confirmation whether we process your personal data and access to certain information about such processing.
• Right to correction: request correction or updating of inaccurate or incomplete personal data.
• Right to erasure: request deletion of personal data once the purpose has been fulfilled and retention is not required by law or legitimate interests.
• Right to withdraw consent: withdraw consent for specific processing activities (for example marketing), in which case we will stop such processing that relies on consent, without affecting prior lawful processing.meity+2​
• Right to grievance redressal: raise complaints with our grievance officer and, where applicable, with the Data Protection Board or other competent authority.drishtiias+1​

11.2 You may exercise these rights through your account settings where available (for example, editing profile, deleting some data, managing communications) or by contacting us using the details in the “Contact and Grievance Redressal” section; we may need to verify your identity before fulfilling requests.secureprivacy+1​

11.3 In certain situations, we may be unable to fully comply with a request due to legal or contractual obligations, security or legitimate business interests; where permitted, we will explain the reasons.dlapiperdataprotection+1​

12.1 The Platform is not designed for children under 18 years; we do not knowingly collect personal data of children without verifiable parental or guardian consent where required.meity+1​

12.2 If you believe that a child has provided personal data without appropriate consent, please contact us so that we can take appropriate steps, including deletion where required.complydog​

13.1 Consistent with our Terms and Conditions, we do not design or use personal data processing to promote or support animal slaughter, meat processing or commercial slaughter ecosystems.registerkaro+1​

13.2 If we become aware that our Platform or data has been used to facilitate slaughter‑related activities in violation of our Terms, we may take appropriate measures, including suspension or termination of accounts, restriction of certain processing, and sharing of relevant information with authorities where required by law.registerkaro+1​

14.1 The Platform may use algorithms and analytics to:

• Prioritize or recommend listings, content or matches between buyers and sellers.
• Generate insights and alerts about animal health, production or lifecycle events.
• Support risk scoring or eligibility pre‑checks for certain services (for example, preliminary screening for finance or insurance), where permitted by partners and law.fysitech+1​

14.2 These tools are designed to assist decision‑making and not to replace human judgment; final decisions (for example clinical decisions by veterinarians, sanctioning of credit, issuing insurance policies) are taken by the relevant professionals or institutions and not solely by automated systems.argus-p+1​

15.1 We may update this Privacy Policy from time to time to reflect changes in law, technology, our practices or Platform features; updated versions will be posted on the website and/or app with an updated “Last Updated” date.secureprivacy+1​

15.2 Where changes materially affect your rights or how we process your personal data, we will provide appropriate notice and, where required, seek renewed consent; continued use of the Platform after the effective date of changes constitutes your acceptance of the updated Policy.secureprivacy+1​

16.1 If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, you may contact us using the contact details provided in the “Contact” or “Support” section of the website or app.fysitech+1​

16.2 In compliance with DPDP and other applicable laws, we will designate a Grievance Officer / Data Protection Officer and publish their name, contact details and response timelines on the Platform; you may escalate privacy‑related complaints to this officer and, if unsatisfied, to the Data Protection Board or other competent authority as permitted by law.